There are three different levels of strategy that result in three different sets of results.
1) Advertising – This role is primarily intended to generate short-term results for a specific purpose for a campaign or site.
2) Search engine optimization (SEO) – This role is meant for long-term growth by allowing search engines to recognize your site and to consider you as reliable and to earn a high position.
3) Web Branding – This role is also intended for long-term growth, but may have more to do with the trust of customers in your product and less with generating new traffic to your site.
In web branding the idea is to develop trust in your product and or service.
Did you know that it is possible to develop a strong web brand and find customers, even if that means you have to pay more with your site?
Why is this true?
If you develop sound strategies for web branding, a customer has no problem returning to use your services or to buy your product. Clients pay extra for no other reason than they are sure that you can and will keep your promises. These customers have seen your track record and they are happy that you will do what you say you will do.
In the past, there was more brand loyalty for home cleaning products, food items, clothing and even vehicles. Marking most products becomes more difficult to do, but it is not impossible.
Owners of websites that have taken the time to really understand the core of their business are starting to get a clearer picture of how they can take the company’s uniqueness and benefit from that special something to promote their online business.
This is important because there are companies that stop advertising. Other companies are adding an impressive set of SEO strategies that will eventually stand out. Although these are both important strategies, they lack the mark when defining the difference between online companies selling a product and THE online source for a product or service.
The ultimate goal is that customers see you as the only reliable seller of the product you specialize in.
There are far too many companies that are content to simply sell a product without ever really making a name for themselves.
You may need to put your business ahead of the competition and in front of your customers using a creative agency, like DELT St. Louis, that specializes in website design and development, brand strategy, and digital marketing / SEO solutions for small- to medium-sized businesses around the United States.