The work panorama has modified since Dolly Parton starred in ‘9 To 5,’ and to assist these dreamers with their after-work gigs, she’s teamed with Squarespace for a Super Bowl industrial about hustling ‘5 to 9.’
The world was a a lot totally different place when Dolly Parton, Jane Fonda, and Lily Tomlin teamed up for 1980’s 9 To 5. Shoulder pads had been large, telephones had been wired, and it was all in regards to the Aqua Net, not the web. Yet, 4 a long time after that movie, hustle stays the identical. Nowadays, everybody has another facet undertaking – be it a second job or a primary ardour – ready for them to clock out for the day. To have a good time these self-starting entrepreneurs, Squarespace has teamed with the music icon herself for “5 to 9,” a Super Bowl LV industrial directed by La La Land’s Damien Chazelle.
Choreographed by Tony Award winner Justin Peck, the spot opens up on a uninteresting, gray pre-COVID workspace, the place workers sit slumped and listless of their cubicles. Copies are made. Assignments get delegated. It’s all very miserable till the 5 o’clock rolls round. From there, this monochromatic workplace transforms right into a technicolor dreamscape, with every employee specializing in their side-hustle in hopes of making it their full-time job. “You’ve got passion and a vision / because it’s hustlin’ time, the only way to make a livin’!” sings Dolly in “5 to 9,” a remodeling of her traditional hit (which you could hearken to in full beneath). “Gonna change your life, do something that gives it meaning! / with a website that is worthy of your dreamin’!” Dolly additionally makes a cameo, a “blink-and-you’ll-miss-it” look (or, extra appropriately, a “wink-and-you’ll-miss-it” cameo.)
“I loved the idea of taking my song ‘9 to 5’ and mixing it up for a new Squarespace campaign. That’s the beauty of music, it is always changing and growing to meet the world around it,” mentioned Dolly Parton in a press launch for the industrial. “There’s a whole new generation of people out there ready to change the world, to meet the growing needs that they see, and I think Squarespace is going to be there with them every step of the way.”
Squarespace additionally helped Dolly with one of her quite a few side-hustles. The hardest working lady in showbusiness used the all-in-one web site constructing and e-commerce platform to create an internet site for her namesake fragrance. DollyPerfume.com will go reside simply earlier than Super Bowl LV on Feb. 7.
This advert continues Squarespace’s presence in the course of the NFL’s large game. In 2020, Winona Ryder starred in what was basically the cutest Coen Brothers movie when she visited Winona, Minnesota. Keanu Reeves got mystical earlier than pulling off an precise and unimaginable bike stunt in 2018, one yr after John Malkovich discovered what occurs whenever you don’t use Squarespace to safe your area (“I need John Malkovich.com!”) Keegan-Michael Key and Jordan Peele went inspirational in 2016, whereas Jeff Bridges went dreamy in 2015.