While giving a style of his upcoming monitor, ‘Montero (Call Me By Your Name),’ Lil Nas X teamed with Logitech to encourage everybody to ‘defy’ their inside saboteur and embrace their ‘creative’ voice.
“We stand here in defiance,” a proud Lil Nas X says at first of Logitech’s business for Super Bowl LV. The business, which launches Logitech’s DEFY LOGIC marketing campaign, sees the “Old Town Road” singer have a good time the “makers,” “groundbreakers,” “streamers,” and “dreamers” who dare to defy “expectations, perceptions, and misconceptions.” (That’s one thing Lil Nas X has some expertise with, proper?) With Nas X’s not-yet-released track, “Montero (Call Me By Your Name),” taking part in, the business showcases a various solid of artistic people – artists, podcasters, make-up visionaries, musicians. In this vignette, these artists use Logitech merchandise to defy genres, algorithms, and another barrier that might forestall them from sharing their voice with the world. “We defy that little voice that claims, ‘oh no, we can’t,’ with a roar that claims, ‘oh yes, we will,’ “ says Nas X.
“Because, to create the future, you must defy the logic the logic of the past,” says Lil Nas X, delivering a knockout line that ought to encourage everybody to cease what they’re doing and choose up these artistic tasks they’ve been laying aside. “DEFY LOGIC celebrates people pursuing their passions and breaking new ground, despite what current conventions, past precedent, or traditional thinking might suggest is possible,” stated Heidi Arkinstall, chief advertising officer at Logitech, in a press assertion accompanying the business.
“By spotlighting the stories of these extraordinary individuals, and on such a major stage, Logitech hopes to support new generations of creators, artists, and activists ready to do amazing things that defy logic,” provides Arkinstall. In addition to Lil Nas X – who has defied genres, conventions, and critics to change into one of the most important abilities in music right this moment – the DEFY LOGIC marketing campaign additionally options visible artists YesYesNo (Zach Lieberman and MolMol Kuo), mild artists NONOTAK (Noemi Schipfer and Takami Nakamotol), graphic designer and illustrator Mercedes Bazan, make-up artist Kimberley Margarita, musician Yvette Young, and selection streamer Meg Kaylee.
DEFY LOGIC can even spotlight “change-makers in sustainability, diversity, and equality, including gender equality advocate and founder of EnrichHER, Dr. Roshawnna Novellus; Intersectional Environmentalist founder Leah Thomas; education activist Melz Owusu; and teenage climate activists and Kids Against Plastic founders Amy and Ella Meek,” in accordance with the press launch.
This business marks Lil Nas X’s second consecutive Super Bowl look. In 2020, he starred in a Doritos advert with Sam Elliott, one which featured a dancing mustache. Nas seemingly referenced the business – and his smash hit – when previewing his first main launch since his 7 ep, “Holiday.” However, in a show of the creativity that made Nas X an ideal candidate for the DEFY LOGIC marketing campaign, he ditched the horse for a sleigh, remodeling into a horny Santa.
Lil Nas X dropped his 7 EP in 2019, and since then, followers have been eagerly awaiting a follow-up. Nas X, ever the tease, has been dropping clues and previews about what will likely be his first full-length studio venture. He even teased “Call Me By Your Name last July, per Billboard, by sharing a snippet of the song. “Call me what you want / Call me what you need / Call me out by your name / I’ll be on my way,” he sang.