To say thanks to ‘those women that have helped keep us safe’ throughout the pandemic, chart-topping Parmalee shocked frontline staff with items and just a little bit of love.
In an instance of “pay it forward,” Parmalee determined to have fun their latest success on the nation music charts with their track “Just The Way” by displaying some appreciation to “some women who have been heroes over the past year.” In the video the band shared on Friday (Apr. 23), Parmalee – Matt Thomas, Barry Knox, Scott Thomas, and Josh McSwain – sit down and chat with some feminine frontline staff who’ve combatted the COVID-19 pandemic. While partnering with Kendra Scott jewellery, Parmalee shocked these staff with Zoom calls, VIP tickets and meet-and-greets, and a present from Kendra Scott – as a method to say “thank you” for his or her tireless work over the previous twelve months.
“Having ‘Just the Way’ go No. 1 was amazing,” Parmalee’s Matt Thomas shares in an announcement to HollywoodLife. “As an artist or writer, all you can hope for is that your music connects with people and makes them feel something. Since the message of the song is all about celebrating women, we wanted to do something special for a few women that truly deserve that recognition… March was also National Women’s Month, so it was really special to be able to spend some time with and gift those women that have helped keep us safe during a global pandemic.”
This gesture of appreciation comes lower than a month after “Just The Way” hit No. 1 on each the Billboard and Country Aircheck/Mediabase Country charts. The track, that includes Parmalee’s labelmate Blanco Brown, additionally reached No. 33 on the Billboard Hot 100. The single has already been licensed Platinum, and it marks the band’s first main chart success since their track “Carolina” hit No. 2 on the US Country Chart (and No. 36 on the Hot 100) in 2013.
“This is huge, there is really no way to explain it,” Matt instructed Country Now in March, after “Just The Way” was launched to business and significant fanfare. “I knew when everybody in the band liked the song when I played it for them, that it was different. It had something, and that is always a great feeling, but I didn’t think anything like what we are experiencing now. My mind is blown – couldn’t ask for anything more. What it has done for us even this past year in quarantine has been amazing.”
“Just The Way” is out now.