Warner Bros. shocked the trade final yr when the studio introduced that the whole thing of its 2021 film lineup can be launched into theaters and on HBO Max on the similar time, as seen with films like Wonder Woman 1984 and ultimately with Dune, The Matrix 4 and extra. But the transfer has paid off as HBO Max subscriptions have loved a big bump.
Now, as studios and theaters attempt to discover a means again to regular, Warner Bros. has cast a brand new deal to deliver its films again to theaters in 2022, however there’s a catch. Deadline experiences that the studio signed an unique take care of Regal Cinemas to return to theater-only distribution in 2022. Cineworld’s Regal chain will play Warner Bros. films completely for 45 days earlier than the films could make the leap to HBO Max.
Thanks to the pandemic, studios with entry to streaming platforms — like Warner Bros. with HBO Max and Disney with Disney+ — have been capable of debut function movies on to viewers at house whereas film theaters have been closed. As theaters reopen, studios are waiting for the long run and the way they may handle theatrical releases.
Warner Bros. deal is the brand new regular for studios and film theaters
Movie theaters struggled by way of the pandemic as they confronted outright closure or lowered capability. Movie theaters are beginning to reopen worldwide at a higher tempo as extra individuals obtain COVID-19 vaccines, and it feels like there are followers displaying up on the field workplace.
Despite theater reopenings, many studios are nonetheless opting to debut their 2021 films utilizing the same-day theatrical and SVOD launch technique as a result of there are nonetheless tons of customers who don’t really feel comfy returning to theaters simply but.
Warner Bros. shocked the trade once they introduced that the whole thing of their 2021 film lineup can be launched in a hybrid theater/at-home format, however it has been paying off as HBO Max subscriptions have loved a big bump because of this. The new WB take care of Cineworld is the way in which of the long run, permitting films their time to play theaters earlier than debuting on streaming platforms.
Warner Bros.’ take care of Cineworld is the way in which of the long run, permitting films their time to play in theaters earlier than debuting on streaming platforms.
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