Certainly, everyone who runs their own online store wants the traffic on their website to be as high as possible. However, we should not forget that it depends on many reasons and therefore sometimes we do not even have much influence on it. How can we increase traffic to our website?
Traffic on the website is very important
First of all, when running an online store, we should become more popular on the Internet. It is worth appearing in the first results in the search ranking in an internet search engine, as well as taking care of website positioning. All this will surely make customers visit us much more willingly. Please remember, that our website is in fact our business card and therefore it must also be very well made.
However, it is worth knowing that it is not only very important how many people visit our website. This, of course, is to some extent a parameter for us, thanks to which we can very quickly determine whether our website is popular. However, we should not forget that it is also very important to find out how many people who visited this website made a purchase. How can this be done?
What is website conversion?
This factor determines the conversion of the website. Please know that this is a value that tells us how many visitors have made a purchase on our website. In this case, the result is given as a percentage and can be calculated according to the formula that determines the number of transactions: number of visitors multiply by 100%.
By tracking conversion changes, we can learn about preferences as well as different customer behavior. This enables effective price management in the long run. It is the price that is very important in this case, because customers usually decide to buy from competitors if they find the same goods cheap somewhere.
It is also very important when planning our marketing activities. For example, in the store in the pre-holiday season, the conversion and website traffic are growing, so we know that before Christmas we should expect higher profits and thus an increased workload in our company. However, a thorough analysis of the conversion rate throughout the year allows the entrepreneur to determine very accurately that in a given period, conversion on selected products increases abruptly. Once we know when such conversion spikes occur, we can schedule promotions or other marketing campaigns to increase sales.
We should definitely remember that low conversion is a clear signal that despite the popularity of our store, we have a very big problem with customer engagement. It is then worth taking steps to improve conversion. Contrary to appearances, such marketing campaigns do not have to be expensive. However, it is thanks to the fact that we will systematically observe traffic on our website, as well as know exactly how many customers have resigned from shopping, perhaps thanks to this we will be able to take some action. Internet marketing is obviously a demanding field. However, by choosing solutions such as, for example, ecommerce website design, we are sure that thanks to them our earnings will increase and we will monitor the situation in our company on an ongoing basis.