Published on July 3rd, 2020
When selecting a site name, users are faced with a specific concept — the domain level. Some say that the third-level names are bad, others consider alternative options irrelevant.
How to correctly determine the domain level, and which one the search engines do not like? Let’s analyze the key points.
This type is also called a domain zone and it is not available for purchase. It is registered by the competent body (ICANN) and is accessible for public usage. New zones are constantly appearing, so the question may arise, for instance, what is .edu domain?
This name has been originally created specifically for the US educational institutions, but over time it has become available worldwide.
The .edu provides a great opportunity to get an excellent domain name and increase webpage traffic for universities. To register in the .edu zone, one needs to contact the responsible zone administrator — Educause, — and provide all the necessary documents about the accreditation of the educational institution.
Additionally, first-level domain zones are provided to the countries:
- .us — USA;
- .uk — Great Britain;
- .ca — Canada, etc.
Top-levels also indicate the type of organization that uses it:
- .aero — for air transportation;
- .jobs — for recruitment sites;
- .travel — for travel companies, etc.
Finally, these domains can be used to determine a particular location of the site or the tasks it performs. In this regard, the site in the .com zone does not have to be commercial.
This type of name is used for web platforms registered in one of the first-level zones. They are separated from the domain zone by a dot. The name must be unique within its level. The ownership rights are issued for a year, then it can be extended.
This type usually belongs to regional locations, such as .ny.us. Such an option is useful for local commercial sites, news, or city forums.
Third-levels that are not tied to geographic zones are also called subdomains. They are approved by structures that own second-level domains. One local domain may have an unlimited amount of third-party domains.
Which Option To Select For The Website?
The answer is obvious — a second-level domain. It is the most popular choice. Google.com, wikipedia.org are the second-levels, which are extremely popular among users. The primary question should be how it will affect the promotion of the site.
Pay attention to the geographical affiliation of the zone. To promote the site in North America, you should not choose top-levels belonging to European countries — for example, .fr or .de. In such a case, you should select .us or .ca zones.
To realize the significance of the geographical location of the first levels, type any query in the search line. If you are in the United States, you will have the vast majority of sites in the .us zone.
If you change the geolocation settings in the browser, for instance, to the UK, then only British sites will be issued.
You should also consider the third-level names. They are ideal for sharing subsites. For instance, you have a popular blog on the second-level domain blogger.com.
If you want to make a special project like a site on a certain topic, it’s logical to use the domain of the third level — special.blogger.com.
In this case, the mention of the main domain is preserved, which emphasizes the affiliation of the content to a well-known project. A clear example is the Google Play website, which is located at play.google.com.
Terms And Restrictions
When considering any name, one should pay proper attention to the terms and restrictions:
- The size of each part of the name (except the top-levels) can not be longer than 63 digits and shorter than 1, 2 or 3 digits;
- Different zones have specific restrictions on the use of alphabets (Latin, Cyrillic, Arabic, etc.). However, the use of numbers and dashes is allowed in all zones;
- Certain limits may be imposed by administrators of national domains — inadmissibility of the registration name, the presence of a trademark and others;
- You cannot put a hyphen instead of the third and fourth characters (do–main.com). This is true for all zones and registrars.
In fact, such rules apply worldwide, so if someone wants to register domain outside the country of residence, it is necessary to get acquainted with the conditions of the registration in the specific state.
Today there is a huge variety of domain zones of various levels. Their competent usage allows you to accurately indicate the regional affiliation and specifics of a certain site.
Therefore, when registering a domain name, find the one which gives the maximum info about your site and its activities.