Why Is Cloud Storage Important?


By 2020, it’s expected that around 83% of company workload will be stored in the cloud. By 2021, cloud data centers will likely process 94% of workflows.

The stats are hardly surprising considering how much the cloud storage industry has grown over the past years.

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But what exactly drove that growth and made cloud storage so popular?

Why Is Cloud Storage Better Than Traditional Storage Methods?

Here’s exactly why businesses love cloud storage so much:

  1. Cloud Storage Offers Better Scalability

Compared to traditional storage options, cloud storage is significantly more scalable. Needing more or less storage space is simply a matter of contacting the cloud service provider to let them know about it.

On the other hand, scaling with traditional storage could mean having to buy additional servers or physical storage devices, for example. That takes a lot of time since you need to research storage options, and also wait until they’re delivered and fully configured before you can start using them.

With cloud storage, that extra space is ready to go the moment you need it.

And improved scalability can do wonders for your budget.

  1. The Cloud Helps You Save Money

Depending on how large your company is, cloud storage can save you thousands to tens of thousands of dollars. 

For starters, you won’t need to spend money on continuously buying new servers, installing them, and upgrading them because your business expands.

Not to mention you won’t keep spending so much money on power and cooling for servers.

What’s more, cloud storage can save you from needing to continuously hire new people for your IT department every time you add a new server to your network because you need more storage. After all, when you do that, you need more people to monitor and maintain them on a regular basis. 

With cloud storage, though, the provider handles that for you.

Best of all – you’ll be able to start investing all that money you’ll save in other business areas, like product development, market expansion, customer support, and demand creation.

  1. Cloud Storage Saves Time and Streamlines Teamwork

Picture this – someone on your sales team needs to revisit an old account to check some important data from a few months ago. To do that, they either need to sift through multiple physical storage devices until they find the right one, or request permission and help from someone from the IT department (who then has to do all the sifting for them anyway).

Annoying and time-consuming, right?

Well, cloud storage completely eliminates that burden by allowing your teams to easily coordinate across departments by quickly requesting access to the data they need. Once they get permission, they can pull up all the info they require on their laptop with just a few clicks.

And thanks to that high level of flexibility, cloud storage can also allow your employees to work remotely. Why deal with a long-hour commute and potential traffic jams when they can quickly see the database they need on their laptop at home?

Not only will that help you save even more money by not having to rent such a large workspace, but it will also boost employee morale and productivity.

  1. Enjoy Peace of Mind with Disaster Recovery

Disaster can strike at any time – malware infections, ransomware attacks, power outages, employee mistakes, fires, flooding, earthquakes; there are dozens of potentially catastrophic examples.

If you only rely on physical storage, such an event can cause almost irreversible damage to your business. In fact, research shows that only around 6% of businesses that suffer a major data loss manage to survive longer than two years following the event.

Compare that to the fact that almost 96% of companies with a backup or disaster recovery plan in place (which normally involves cloud storage) manage to recover fully, and it’s easy to see just how vital cloud storage is.

Also, consider this – when it comes to disaster recovery, cloud storage can reduce the risk of being exposed to security threats. According to research, on-premise data centers are 51% more likely to experience security issues than cloud solutions.

And besides just offering you better security and a chance to fully recover compared to traditional storage methods, cloud storage will also allow you to back up your data in minutes. 

Thanks to that, you can avoid long downtime, potentially saving anywhere between $8,000 and $700,000 per hour (depending on how large your business is).

Only the Best Cloud Storage Solutions Will Do, Though

All those perks are definitely nice, but keep in mind you’ll only get to enjoy them if you pick the right cloud storage provider. If you don’t do your homework, you can end up the victim of a data breach or cloud leak.

Of course, that means spending hours reading up about cloud providers while meticulously comparing each other. If you want to save some time and effort, a list and comparison of the best cloud storage solutions can be found here.

Besides that, employee training on cloud security practices is mandatory. Otherwise, they can make mistakes like sharing public links to sensitive corporate data.

Should You Only Use Cloud Storage?

Since cloud storage is so good, it should be enough, right?

That’s a common misconception. For now, cloud storage shouldn’t replace traditional storage methods. Instead, it should work alongside them.

For example, you could store an original file or database on a local storage device (like a physical server or external hard drive), and then create a back-up copy of it in the cloud.

That way, you get to enjoy the convenience and an extra layer of security. Plus, scalability is no longer a big issue since the memory-hungry copies are moved to the cloud, freeing up more space on your local storage devices.

Keep in mind – the idea is to limit how much physical storage you use (so that you can save time and money), not get rid of it for good.

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