When wanting into your reflection within the deep finish of life, don’t ‘shy away’ from dwelling your fact. Instead, do like singer-songwriter Alex Sampson says in his new video, and do a ‘Cannonball.
“The song is one of my favorites I’ve ever written,” Alex Sampson shares with HollywoodLife, and it’s not exhausting to see why. “Cannonball” — out at this time (Apr. 30) — is a shallowness anthem, one which goals to encourage listeners to maintain their heads above water, even when it looks like there’s no option to go however down. Set towards a sublime piano melody, Alex delivers this encouragement (“Don’t shy away from who you are / Jump right in and do a cannonball”) to create a music good once you really feel such as you’re drowning in self-loathing and the pressures to slot in.
The accompanying video, premiering right here on HollywoodLife, emphasizes the guts of the music. Alex – together with a various forged of characters – displays on the place on this planet. One by one, as all of them dive into the pool, they arrive to just accept that these traits that some would possibly think about “flaws” are literally that which makes them shine, just like the solar glinting throughout splashing waves. “Cannonball” will not be unabashed optimism – “I can’t promise you no bad days,” sings Alex. “But I guarantee you’ll make mistakes / And you’re scared you’ll fall behind / Trust yourself / you’re just in time” – however a surprisingly mature perspective of hope and understanding. “I love the message,” says Alex, “and I hope it resonates with everyone as much as it does with me.”
“Cannonball” marks Alex’s first music of 2021 and comes after a really productive yr. Though 2020 noticed the world grind to a halt, Alex put out a handful of songs, together with “Play Pretend,” “Tale Me Upstairs,” Let There Be Light,” and “Cold Shoulder.” That final music hit near 100k streams throughout the first week of his debut, and since then, he’s continued to construct a devoted fanbase on-line. He discovered success with TikTok amassing over 1.9 million followers who eagerly watch him serenade them with music snippets (or tune in to see his cute pet, Toby.)
He wasn’t having it 💀😂
♬ speaking to the moon sickmix – Sickickmusic
“Normally, TikTok is for lip-syncing,” the Ontario-native advised the CBC in 2019. “But some people were singing, and so I downloaded TikTok, and I posted a singing video. I woke up the next day, and it had like 20,000 views.” Since then, the views and streams have continued to climb, as has the anticipation for his debut mission. Alex has an EP within the works, reportedly set for launch this fall.
“Cannonball” is out now.