Kim Kardashian Sells $200 Million Stake Of Her KKW Makeup Brand To Beauty Company Coty, Increasing The Value Of Her Brand To $1 Billion


It looks like Kim Kardashian’s pockets are only getting bigger, and this time it’s the value in her makeup brand, KKW, that is getting a huge increase.

According to Business Insider, the multinational beauty company Coty has agreed to buy a 20% stake in Kim Kardashian’s makeup line KKW for a total of $200 million. The deal will bring the value of Kim’s company to $1 billion.

If you can recall, last year, Coty is the same company that purchased a majority stake of Kylie Jenner’s makeup brand, which they purchased for $600 million, which made her beauty company worth $1.2 billion.

Earlier this month, Coty mentioned that they were in talks with Kim about a potential collaboration for the beauty line.

Kim, who launched her beauty brand back in 2017 said to TMZ, “This relationship will allow me to focus on the creative elements that I’m so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world.”

The KKW line has grown throughout the years and now features a wide range of lipsticks, foundations, eyeshadow palettes, eyeliners, lip liners, and much more.

As mentioned before, Coty is the parent company to many household brands such as OPI, Covergirl, Sally Hansen, Clairol, Wella, GHD, and Rimmel London. They are also the fragrance partner for Calvin Klein, Chloe, Bottega Veneta, Balenciaga, Burberry, Gucci, and Marc Jacobs.

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TSR STAFF: Jade Ashley @Jade_Ashley94

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